You select relevant keywords for your website, create a title and description for each listing and bid on select keywords based on site relevance. You pay for each targeted lead only.
You determine the value of each unique visitor to your site using the most appropriate search terms to build continuous traffic. The more targeted the pay per click search term, the higher the bid you will want to make to ensure high placement. Because you can place an individual bid on each specific keyword or phrase being displayed, the value of each lead can be determined based on how targeted the interest of a potential visitor might be.
A deposit of $25 is required to activate your account. Bid amounts can be as low as 1 cent.
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